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How to Write a Small Business Marketing Plan: A Step-by-Step Guide

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Answer 10 Questions to Create a Small Business Marketing Plan
Business people discussing plans on tablet.
Oli Kellett/ Iconica/ Getty Images

A marketing plan is an essential marketing tool for every small business. Use the guide on the following pages to answer these 10 questions:

  1. Marketing Strategy: How will your marketing plan support your business goals?
  2. Mission Statement: What are you trying to accomplish, and why?
  3. Target Market: Who are you trying to reach with your marketing activities?
  4. Competitive Analysis: Who are you up against, and where do you rank?
  5. Unique Selling Proposition: What makes your business unique?
  6. Pricing Strategy: What will you charge, and why?
  7. Promotional Plan: How will you reach your target market?
  8. Marketing Budget: How much money will you spend, and on what?
  9. Action List: What tasks do you need to complete to reach your marketing goals?
  10. Metrics: How are you implementing, and where can you improve?

Once you have completed each step, you will have a marketing plan that you are ready to use as a blueprint for your marketing activities in your small business.

Let's get started: Marketing Strategy

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