Tuesday April 15, 2014
Spring is in the air! And with the warmer weather comes small business conference season. There are small business conferences, events and expos popping up all over the place, and if you understand the value of face-to-face networking, you may be attending one or two small business events over the next few months.
Before you start packing your bags for your next conference, take a few minutes to read these five articles. This collection of tips will help you prepare for and get the most out of every event you attend this year:
- 5 Reasons You Should Attend Conferences
- How to Get Value from Small Business Conferences
- How to Write an Elevator Pitch
- Tips for Writing an Elevator Pitch
- Business Card Toolkit for Small Business Owners
Happy Spring (and happy networking)!
Photo © Vixs
Tuesday April 8, 2014
Being passionate is one of the most common characteristics of successful small business owners. And some of the most successful small business owners have developed businesses based on their passions.
Passion inspires us to take risks, try new things and step out of our comfort zones. It's easy to see why passion is related to success.
But, while it may be powerful, passion isn't enough to create a successful small business. There are many other elements that need to go into the process, and when combined with passion, your business will have staying power.
Some of the elements I consider must-have's for small business success include a plan, a support system, goals, commitment and knowledge. Read today's feature article for more on what you need to successfully start a business.
Is Having a Passion for Business Enough?
Photo (c) Ayla87
Thursday April 3, 2014
Earlier this week, I shared an article that provided an introduction to online reputation management, a very important process for small businesses who want to protect their brand online (all of us!). It would be extremely difficult to track and manage your online reputation without access to the rights tools.
Today's feature article is a round-up of 21 online reputation management tools that will help you keep up with online discussions involving your business.
21 Tools for Tracking Your Online Reputation
Tuesday April 1, 2014
Regardless of how actively you market your business online, there is a good chance that you not only have customers looking for you online, but that they are possibly also leaving reviews, comments, and feedback about your business.
All it takes is one negative comment or complaint in the form of a tweet, Facebook post, or blog comment that goes unanswered by your company to damage your reputation. It is very important that you have a way to become aware of this kind of feedback so you can monitor and protect your reputation.
Today's feature article includes tips on how you can monitor your online reputation and protect your brand.
How to Monitor the Online Reputation of Your Small Business
Image © robtostes