Tuesday March 11, 2014
Along with business plans, marketing plans are one of the most powerful documents you will ever prepare for your business. Every business needs a marketing plan, and while some of the specifics will vary depending on your type of business and industry, there are some key sections that are universal.
Today's feature article includes a step-by-step marketing plan guide that will help you create your own plan that is relevant for your business, one that you can start using immediately. After walking through the steps, the document you create should grow with your business and become one of your most important tools that you use on a daily basis.
How to Write a Small Business Marketing Plan: A Step-by-Step Guide
Thursday March 6, 2014
Communication is one of the most underestimated skills a small business owner can have in his or her toolbox. And while it's assumed that everyone is able to communicate to some extent, small business owners who do it more effectively tend to be more likely to succeed.
Think about it. Communication is the common thread that runs through every part of your business -- pitching investors and getting capital, hiring and managing your team, promoting your products or services, networking, providing exceptional customer service, etc. If there is one skill we can all benefit from improving, it's communication.
Today's feature article looks at seven simple communication tactics that you probably already know about but may not be utilizing in your business. These tips are easy to implement, yet they can have a huge impact when it comes to effective communication.
7 Ways to Communicate More Effectively in Your Small Business
Photo © marczini
Wednesday March 5, 2014
Networking has so many benefits, especially for small business owners. One of the most powerful benefits is meeting potential clients by positioning yourself for referrals with colleagues. And networking doesn't just involve industry events.
Today's feature article lists five ways you can use networking to find new customers. There's no better time to get started than today, so read on for these networking tips.
How to Find New Clients Through Networking
Thursday February 27, 2014
As a small business owner, the thought of raising your rates may have you breaking out in a cold sweat. On one hand, you think it's time; but on the other, you are worried about losing customers. So what should you do?
Well, the first step is taking an objective look at your business, your products/services, the market, and your competition to see if a raise increase makes sense. The first featured article below provides six signs that it may be time to raise your rates.
Then, it comes time to make the change, without losing customers, of course! The second article will help you make the transition as smooth and painless as possible... for everyone.
Photo © wagg66