Marketing Plan Samples, Tools & Resources
How to Write a Small Business Marketing Plan: A Step-by-Step Guide
A marketing plan is an essential tool for every small business. Use this step-by-step marketing plan template to identify your marketing goals and create a plan for reaching them.
A Marketing Guide for Small Business Startups
If you are starting a small business and are ready to get your feet wet with marketing, this collection of articles will help you plan, implement and develop effective marketing techniques for your startup.
Sample Marketing Plan Template
A simple, one-page marketing plan template that includes targeted questions to help you fill in each section with the right information, as well as a few links to more explanatory articles.
Tuning In to Your Customer's Marketing Channels
Most small businesses usually focus marketing efforts in one or two key areas. The more effective marketing channels you can use, the greater your level of penetration into your customer's world. Here are a few alternative marketing channels to grow your bottom line:
Low Budget High Impact Marketing Plan
The secret to creating a high impact marketing plan is to optimize your limited budget. Use low budget marketing to get your message out to your customers on a regular basis and watch sales revenue grow.
A Business Owner's Secret Weapon: Swot Analysis
The SWOT analysis is a business tool available in the tool box of any small business owner. However, running a business forces you to focus on the issues and fires burning today, not tomorrow. Learn how to apply a SWOT analysis to your business and position yourself ahead of competitors.
Tips for Developing a Marketing Plan
SBA's advice on how to develop a strong marketing plan will ensure you're spending your marketing funds wisely and appropriately.
Marketing Plan Sample Outline (Doc)
Factivia provides an excellent outline of what goes into your marketing plan with a complete description of categories. (6 pages in Word format)
Sample Marketing Plan Chart For Online Market
An example of a generic plan project for Internet marketing. Areas included are website marketing, newsletter campaign, and paid media. (pdf format)
SWOT Analysis of Dell Computer
This analysis provides a full description of Dell's competitive landscape and a breakout of strengths, weakness, threats and opportunities (SWOT).