The famous advertising slogans we all remember have several key traits in common - they are all short, easy to remember and tied to a strong product or service benefit.
An ad slogan that is memorable has to make claim to a strong, overt benefit consumers haven’t heard before. For the introduction of the iPod, Apple used the slogan “1,000 songs in your pocket.” This ad slogan had a clear benefit that was appealing to consumers.
For the millions of advertisements the human brain is exposed to every year, the task of standing out is more and more challenging. Creating a commercial ad slogan is all part of making your brand the one who customers can remember. Who can forget these classics?
Famous Advertising Slogans of the Past
"The king of beers." - Budweiser
"M&Ms melt in your mouth, not in your hand." - M&M candies
"Don't leave home without it." - American Express
"Reach out and touch someone" - AT&T
"Takes a licking and keeps on ticking." - Timex
“Hey Mikey…He Likes It!” - Life Cereal
Slogans can make your company stand out but they can also backfire. There are many cautionary tales of famous ad slogans gone wrong. Companies of all sizes especially global corporations have stumbled in the past when marketing their brands abroad.
When Pepsi was marketing their slogan "Pepsi Brings You Back to Life," in China the slogan meant "Pepsi Brings Your Ancestors Back from the Grave."
If you are tackling the challenge of creating a catchy ad slogan, take some inspiration from the list by Ad Age:
The Top 10 Famous Advertising Slogans of the Century
1. Diamonds are forever (DeBeers)
2. Just do it (Nike)
3. The pause that refreshes (Coca-Cola)
4. Tastes great, less filling (Miller Lite)
5. We try harder (Avis)
6. Good to the last drop (Maxwell House)
7. Breakfast of champions (Wheaties)
8. Does she ... or doesn't she? (Clairol)
9. When it rains it pours (Morton Salt)
10. Where's the beef? (Wendy's)