The executive summary is the first section of your small business plan that is typically written last. It provides an overview of all of the other sections in the business plan.
The length of the executive summary does not need to be overwhelmingly long. In fact, it should be as brief as it can be while still conveying the most important parts of your business plan. It should be easy to read and be written in non-technical language.
Example of a Executive Summary in a Small Business Plan
For an example of an executive summary, see Pet Grandma's Executive Summary.What Does an Executive Summary of a Business Plan Include?
In general, your executive summary should highlight at least one important statement from each of the other sections in your business plan. Think in terms of giving the recipient what they need in order to make a decision about whether or not to invest in your business.
If the reader only reads the executive summary, he or she should have a very clear idea about your business, your goals and your strategic plan for accomplishing your goals.
The executive summary should also include basic information about your business such as your business name and location, description of your business and its products and/or services, your management team and mission statement.
Continuing reading for tips for writing an effective executive summary.
