Managing and Growing Your Small Business

By Darrell Zahorsky, About.com Guide to Small Business Information

Reaching the next level of business development in the growth and management stage can be filled with ups and downs. Demands will be placed on your precious time and money. Use these resources to help you master what you need to know for a smooth ride.

1. Marketing Essentials
2. Internet Marketing
3. Sales Tactics & Tips

4. Customer Service & Loyalty
5. Employee Management
6. All About Your Office

Marketing Essentials

The marketing function in your business is one area you must master. Find the knowledge you need to enhance your marketing skills.

• The 6 Laws of Small Business Advertising Success
• Coupons, Contests & Samples Drive Sales for Business
• Low-Budget High-Impact Marketing Plan
• Take the 5 Minute Brochure Design Trash Test
• Become a Recognized Expert

Internet Marketing

Small business e-commerce resources for business owners wanting to learn more of maximizing net profits and developing an e-commerce strategy.

• YouTube Your Business With Online Video
• Local Search Marketing For Local Business
• Small Business Web Hosting
• 6 Simple Savvy Small Business Email Tips
• How to Register a Domain Name

• What a Blog Can Do For Your Small Business
• A Magic Box and Email Marketing
• Great Web Sites on a Budget
• Is Your Small Business Website Profitable?

Sales Tactics & Tips

All business success starts here with sales tactics, networking, prospecting and more. Begin to improve your sales today.

• 7 Sure-Fire Ways to Build Your Referral Business
• Sales Lessons from the World's Greatest Sales Force
• The 5 Myths of Sales Prospecting
• Top Five Traits You Gotta Have to Sell
• Dr. Seuss's Selling Technique

Customer Service & Loyalty

Learn what you need to know about building customer relationships.

• Behavioral Science Unlocks the Key to Perfect Customer Service
• Can Customer Loyalty be Bought?
• Break the Resistance of Consumer Buying Behavior
• Customer Data Mining for Gold
• Top 5 Customer Data Mining Software Solutions

Employee Management

Employees are the front-line of customer contact and your key asset. Learn more on how to best manage your most valuable resource.

• Ignite the Two Fires of Employee Motivation
• Fighting Employee Turnover Costs
• 8 Uncommon Employee Benefits Your Staff Will Love

All About Your Office

Learn how to maximize the productivity in your office and make critical office buying decisions.

• 60 Seconds to a Better Office Space Design
• Office Space: Lease or Buy?
• 5 Home Office Design Tips for Better Productivity