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Will blogging be another passing fad?

By Darrell Zahorsky, About.com

Question: Will blogging be another passing fad?
Answer: Blogging has quietly grown in use undetected by most media attention and big companies. Two significant players have shown their support in the blogging trend. First, Goggle’s purchase of Pyra Labs (Blogger.com) represents the search giant’s interest in this phenomena. And secondly, having been left out of the search engine party and planning a new search engine launch in 2005 is Microsoft. Bill Gates included the mention of blogging in a recent CEO Summit. The benefits of blogging are too powerful for companies to ignore.
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