5. Use All Types Of Innovation: Many of us think of small innovations as an improvement on an existing procedure, operation, or product. This form of innovation is linear and is often necessary to make your business better. But other forms of innovation exist such as the unexpected or simple innovation.
Small innovations can end up being a big innovation even when they appear simple at first. In 1998, Google's founders were busy building the code for the search engine and needed a home page so they put up a simple page with lots of white space. This simple small innovation was instrumental to Google's success and led to faster download times.
6. Ask the Right Questions: If you're asking customers for feedback on your products and services you will get a few innovations around those features. To play the innovation game, ask the customer what their experience was like.
7. Make a Daily Habit: Innovation doesn't often occur in a meeting or at a desired time. Small innovations occur at anytime and any place. Make it a daily practice to apply innovation to your small business and implement your best ideas.
Innovation has no geographic boundaries and the game of innovation is open globally and locally. Your small business can gain the competitive advantage by applying the 7 principles of small innovations.
