7 Keys to Creating and Building Powerful Online Networks
Teten and Allen take you on a comprehensive tour in the world of online networks and relationship building. Each has experience in using the capabilities of online networking to find a job, build a business or even meet a future mate. "Virtual Handshake" outlines 7 keys to creating and building powerful networks. These keys include character, competence, relevance, information, strength, number, and diversity.
The strength and number of relationships you build will be based on your business objective and the number of people you need to reach. Allen & Teten point out how a big-ticket service such as strategic consulting requires high strength to build trust with senior executives and low numbers not to spread yourself too thin. On the contrary, a celebrity promoting a movie will have a lower strength of relationships offset by reaching a higher number of fans.
Social Software for Today's Online Networker
Social software has the ability to improve each of the keys of networking to boost your results. This book will help you understand the various tools available such as web logs, email lists, social network sites, and more to initiate and maintain your growing network. The amount of social communities available is fully explored in the book. From communities of purpose and practice to business to business (b2b) groups, there are groups formed to cover many aspects of your business.
"The Virtual Handshake" provides practical information applicable to any small business or professional group. Learn how to handling your email overload and proper etiquette for better communications and connections with your network. Discover the rules of blogging in the blogosphere. Find out how to use online networks for low budget marketing.
The learnable skills presented in "The Virtual Handshake" are a must-have for any businessperson with email and the Internet who wants to tap the power of online networking success.