Definition:
A phrase used in advertising for any product or service providing a unique identity and to motivate the customer to buy.
Also Known As:
USP
Examples:
The famous USP of FedEx is "When it absolutely, positively has to be there overnight".
Common Misspellings:
none
Related Resources:
Sesame Street Lesson Develop Your USP Elsewhere on the Web:
Advertising
Resources to develop your advertising.
Learn how to have your business stand out in a crowded marketplace.
Jacci Howard Bear provides an excellent article on how to develop your USP.
Create A USP
Marketing guru Jay Abraham's how-to create a USP.
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Unique Selling Proposition
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