Definition: A phrase used in advertising for any product or service providing a unique identity and to motivate the customer to buy.

Also Known As: USP

Examples: The famous USP of FedEx is "When it absolutely, positively has to be there overnight".

Common Misspellings: none

Related Resources:

Advertising
Resources to develop your advertising.

Sesame Street Lesson
Learn how to have your business stand out in a crowded marketplace.

Develop Your USP
Jacci Howard Bear provides an excellent article on how to develop your USP.

Elsewhere on the Web:

Create A USP
Marketing guru Jay Abraham's how-to create a USP.

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