The Bottom Line
If your business wants to jump start sales, profits and market credibility then "How To Be Your Own Publicist" offers easy and affordable solutions for any small business owner.
Pros
- Easy to use style with templates & samples.
- Affordable strategies for small business budgets.
- Includes list of resources for in-depth study.
Cons
- Unique Selling Angle rehash of USP.
Description
- Softcover. 239 pages. 10 Chapters.
- McGraw-Hill; ISBN: 0-07-138332-8
- Published 2002
Guide Review - Book Review: How To Be Your Own Publicist
Top publicist, Jessica Hatchigan, provides a full buffet on becoming a publicist for your small business. Chock full of easy-to-read and easy-to-implement style, Hatchigan delivers. The author clearly outlines that publicity represents a less expensive and more effective business strategy over advertising.
The book reveals "insider secrets" to how the publicity machine works. Included are plenty of news release examples, checklists, online press kits, hype-proof your releases, and twelve tips to effective news releases.For all small business owners who need to boost sales, build market awareness, and cut advertising expenditures, Jessica Hatchigan's, "How to be Your Own Publicist" is a must have.
