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What a Blog Can Do For Your Small Business

Boost Your Business With a Blog

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The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.

What is a Blog?

According to Pyra Labs Blogger, "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-like a what's new page or a journal." The term is actually weblogs coined by Jorn Barger in 1997.

The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.

Blogs can fall into two general categories.

Personal Blogs: a mixture of a personal diary, opinion posts and research links.

Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.

Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers..

What does Blogging Provide to Small Business?

  • Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.
  • Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
  • Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
  • Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.

Examples of Business Blogs

Gizmodo is a weblog about everything about gadgets and gizmos for those who want to remain on the cutting edge of consumer electronics. As a web magazine, Gizmodo is quickly building a specialized audience in consumer electronics with an advertising business model.

Research Buzz is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.

Joel on Software is a blog that displays Joel Spolsky's knowledge and views on software development. The blog acts as a method for Joel to highlight his expertise and promote his small business, Fog Creek Software.

Jupiter Research, a top business market research company has a blog for each company analyst. The weblog provides analysts with the means to connect with their audience on a regular basis.

MacroMedia the software company provides a customer service blog for users and staff to share solutions in an organized fashion.

Blogs do have a downside. Blogging does not provide the functionality of web pages, has limits for e-commerce solutions and can be time-consuming with regular posts. But with minimal costs, it maybe advantageous to start blogging. Is your small business blog ready?

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