Selling is tough for many small business owners. No one likes hearing the word "no," but it can be even more painful when you're selling products and services for your business that you've built from the ground up. It's hard not to take it personally.
If you can think of selling as a process like any other in your business, you can create a system for presenting your pitch, identifying objections and then overcoming them. The good news is that identifying sales objections doesn't have to be as hard as it seems. In fact the secret to doing it is something you do every single day: listening.
Today's feature article tells you how to listen and focus in on specific sales objections so you can overcome them.
The Key to Identifying Sales Objections
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