Email Marketing 101 for Small Business Owners

Not too long ago, I posted a few email marketing tips, and have since received a number of questions from readers wanting more information about email marketing. Some of the questions I received focus on getting started, finding the right email marketing platform, and even adhering to the law when it comes to communicating with subscribers (did you know there is a law that governs email marketing activities?).

To answer these questions, I put together a collection of articles that walk you through the process of starting, using and growing your email list. Here are the articles to bookmark and read if email marketing is something you're ready to leverage in your business:

• Getting Started with Building Your Email Marketing List
• 5 CAN-SPAM Rules Small Business Owners Need to Understand
• 7 Email Marketing Services for Your Small Business
• Four Creative Ways to Grow Your Email List

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