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Darrell's Small Business Info Blog

By Darrell Zahorsky, About.com Guide to Small Business Info since 2002

The Fame Game - Kim Kardashian

Wednesday September 24, 2008
Kim Kardashian by Pascal Le Segretain -Getty Images

Fame is the elixir of youth. A Psychology Today poll found 31 percent of American teenagers believe they'll become famous one day. Paris Hilton is the top fame game player. Kim Kardashian is now the latest socialite to possibly topple Paris from her perch. Kim has gained fame from a reality show and sex tape with singer "Ray J".

We all know fame is fleeting. It's desire and lure is strong for those who don't know its power. Without the knowledge, fame can destroy or shape you. “If you come to fame not understanding who you are, it will define who you are,” says Oprah Winfrey. Despite all the negative tone associated with fame, a small business has much to gain from being slightly famous.

Bart Baggett decided to make handwriting analysis his career, he embraced the media and looked for ways to tie his professional abilities to specific media. His strategy paid off. At the height of the O.J. Simpson trial, (while Kim Kardashian's father Robert was gaining fame as O.J.'s lawyer) he sent out a news release about Simpson's handwriting.

Bart scored several timely media interviews. He later appeared on Court TV to discuss Timothy McVey's handwriting and was recommended by the director of that program to CNN. Being slightly famous helped launch Bagget's business.

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