Purple Bear?

An Argentina zoo has traffic lining up to see its purple polar bear. That's right...purple. According to zoo officials, the bear had a reaction to some medication for its skin disorder. What's does the purple bear have to do with small business?

A purple bear stands out among the everyday, normal, white polar bears. Is your business a purple bear or a white bear? Is it a purple cow? Marketing guru, Seth Godin's new book "Purple Cow: Transform Your Business by Becoming Remarkable" will make you think twice of your business marketing strategies. Read the Fast Company excerpt.