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Readers Respond: How did you name your business?

Responses: 27

By , About.com Guide

From the article: How to Name a Business
Choosing a name for your small business is one of the most important -- and exciting -- steps you took when you started your business, and everyone has a different process for reaching their perfect business name. How did you come up with the name of your business? Share Your Story

Naming our 3 start ups

1). Was named for the wide known motto that our target audience associates with their lifestyle 2). Personally selected from one of my many well known & catchy nick names 3). A totally fitting name combining our 3 tween's that was invented for no particular reason by one of the 3 kids one day & takes 2 letters from each of Their names to form a completely fitting moniker to go along with their attitude & personality
—Guest Gretcjen

Back to Square One

In inventing the products that we have it was the norm to have a name that others could relate to. Now we square off with each other and write the epics of the experience we encounter.
—Guest Terry

How I named my business

The name of my business is The Reading 'Room' for Kids, LLC. As the name implies, the purpose was to name a special reading space just for kids where they can come to do their homework and get tutoring without the stigma attached. And, since all homework involves some type of reading exercise, I knew I would be covering that base. Finally, the word "room" in reading 'room' implies a second meaning which is the 'room' to expanse knowledge. I love the name of my business.
—Guest Leslie Bowering

The KanDo Organization a/k/a KDO Svcs

Early on I was into alliteration, and so using my first initial rather than a "C" for Kan was created. Since I pride myself on being helpful to attorneys and small businesses as an executive-level virtual legal assistant, adding the "do" for getting things done was easy. Thus KanDo was born. Then I married a man whose initials were D.O., so adding his to mine = KDO Professional Services--his company name. Together, our contact website is: www.WeKanDo.com.
—Guest Karen KanDo

EVERYBODY KNOWS THE PUP

When I started my lawncare company, I was getting 'round with a motorized wagon & a 20" mower. I'd put my dog atop of the gear and the people would come out to see her ride by. It got to be so popular that if she wasn't there, they'd bug me to death wondering what happened to her. Soon after, I saw that she was an integral part of the business. So, Payne 'n' Pup Lawncare was born. She knows her away yards just as well as knows her own, and how far she can go in each like it was home. All of my customers seem to miss her when I don't bring her, and then they bug the sh_ _ out of me wondering if she's alright. So, Payne 'n' Pup Lawncare was born. She entertains my customers while I'm at work and that keeps them happy. If she isn't supervising my every move, making sure it was done correctly, then she's thinking up new ways to skin a cat in a quick nap. Maxie is a viable part of our company and is worth her weight in grass clippings--gold that is.
—Guest Nubclub

Accounting Agency

I named my business "Nad" because my name starts with N... my daughter's name starts with A... my husband's name starts with D. But also in my native language, "nad, nada" means "hope."
—Guest avramovicnena@gmail.com

Naming Our Business

There are two of us, and we're married, and we're writers, so stringing our names together and tacking Communications on the end, seemed an easy solution to naming a business.
—Guest Guest

Alternative Office Assistance

I knew from experience that if you have an Internet Business as mine is, people would find me by using specific keywords words in the search engines. So I picked out the words that best described my business and their "alternatives" and then played with the words, sort of like Scrabble. Then I chose a few and went to a domain site and typed each in to find if anyone had chosen it. I Googled it as well. That narrowed it down to about 5 choices. Of those, I chose the one that best described my business. Of course, I have since niched my business in Virtual Assistance and now focus on Inbound Marketing, but I built my presence on the Internet and am known for my company name which makes changing it detrimental.
—Guest Diane

FTF Plumbing inc

I am President/Owner Freddy the Flusher, Inc. As a child I would go to work with my father he owned Casteel Plumbing, Inc and my job was to bring in the plunger and his customers would say here comes Freddy the Flusher hence the name. I am independent licensed plumbing contractor here Southern California.
—Guest Fred D. Casteel

Because we had to

We had to name our business with the names of the partners/members. It's a professional ethics requirement. So we ended up with Lougovskaia Boop, LLC. Not the most friendly. We had more leeway with the domain name for our website: lougoboop.com. After some years, most clients and other professionals just call us "Lougoboop." It works.
—glawboop

Half-Blind Press

In an age when it seems everything must be Politically Correct or face ridicule, we found that reclaiming what might otherwise seem like an insult ("half-blind") in order to get our point across. It also allows us to poke a little fun at ourselves and thereby connect with people.
—Guest Robert

Because it made me chuckle.

I was creating a comedy website for satire articles, comics, and sketches, and I thought about how some of the content might make people feel uncomfortable, but most good comedy does. And as I was going through a list of names, "Uncomfortable Hug" came to me and stayed the front runner. www.uncomfortablehug.com
—Guest John Mathews

Business Name

For many, tax time can be very stressful. Others get worried, depressed about the situation. So I reflected on these things when I gave my biz a name. And when you turn the words around, you have your answer on what I can do reagarding taxes.
—Guest FOR369419

By association sort of

We ran a small Australian newsletter design and print business. So we called it Newsletters Unlimited. So what, you say? It does sound a little familiar tho'. So it hopefully does, as another Australian called Rupert has a company called News Limited (grin)
—Guest Captain Nemo

FYM Art Works

I chose to use the initials of my name for my business. I wanted the name of the business to be something that meant that this was all mine.
—Guest Yvette

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