Deliver High Quality: Fanatical customer testimonies are built upon a firm foundation of delivering high quality products and services on a daily basis. Don't expect customers to get on your business bandwagon without providing top-notch customer service.
Finish Strong: Collecting fanatical customer testimonies depends in part on timing. Customer service expert, Professor Richard B. Chase advises companies to use behavioral science in the execution of customer delivery. The final customer interaction is what resides in the memory of your customer. Determine how you can WOW your customers in your final interaction to create a positive impression. Following your strong finish, ask for feedback and a possible testimony.
Match Your Brand: Solicit and use customer testimonies that match your brand's position. If your business is the fastest delivery in the North Western U.S., collect testimonies to strength your brand promise.
Edit Not Write: Avoid writing your customer's testimonies. By having your customers express their experiences with your business allows you capture the excitement and emotion of testimonies. You can edit the material for a little polish. Have your client give you permission on the final copy.
Get Permission: If a customer provides a glowing testimony of your outstanding business, you won't be able to use it in your marketing materials until permission is obtained. Always ask for permission.
Be Real: Anonymous customer testimonies lack credibility. Try to gain as much of the customer’s full name, location, and title to boost your testimony believability. A testimony from a respected customer in your field can go a long way to positioning your firm.
Customer testimonies are a vital part of the marketing mix for small businesses on a tight budget. Don't underestimate the power of testimony to gain feedback, close more sales, and build customer loyalty.
