The Bottom Line
There is no shortage of marketing books in the world. A single search on Amazon brings up over 180,000 books on marketing. What the small business world doesn't need is another marketing book but what entreprenurs want is a simple, hands-on guide to marketing. John Jantsch's Duct Tape Marketing delivers just what the small business crowd ordered.
Pros
- Actionable ideas for small business.
- Useful lead generation system to bring in more customers.
- Clearly identify who your best client is.
Cons
- At only 285 pages maybe the sequel will come soon.
Description
- Hard Cover 285 pages 14 Chapters
- Publisher Thomas Nelson 2006
- ISBN-13: 978-0-7852-2100-5
Guide Review - Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
There is no shortage of marketing books in the world. A single search on Amazon brings up over 180,000 books on marketing. What the small business world doesn't need is another marketing book but what entreprenurs want is a simple, hands-on guide to marketing. John Jantsch's Duct Tape Marketing delivers just what the small business crowd ordered.
Appropriately named, Duct Tape Marketing is practical and sticky, full of ideas to use everyday to bring in more business. Worth more than the cost of the book is John's wisdom on identifying your best customers and building a lead generation system. Too many small businesses operate without a reliable, efficient system to bring in business. Duct Tape Marketing offers readers low cost ideas to find, collect, and profit from your clients.
Getting referrals is an essential marketing method for any business. John reveals the simplest referral tactic on the planet, a sure-fire tip for every small business.
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide is an essential for your business library. However, unlike many business books, you'll probably find your copy on your desk rather than the shelf.
