Business awards represent a marketing method for companies wanting break-through growth. What can you do with the award after a win, beside filling the trophy case? Check out our 10 Point Business Awards Marketing Checklist.
Congratulations. Being a business award winner or nominee presents new opportunities to outrank competitors, drive sales, and boost staff morale. Here is a checklist to maximize your business award return.
- Purchase article reprints for trade show floor sales material.
- Plan your next business award competition to dominate your field.
- Seek keynote speaker opportunities to reinforce your company's business award winning status.
- Contact the press or use a PR agency to increase media exposure.
- Teach your sales staff how to use the business award win as a sales credibility tool.
- Hold a staff meeting to celebrate the victory.
- Reach your industry association to highlight your company achievement.
- Send a thank you note to all suppliers and customers for their support and patronage.
- Call your hometown with news of a local success story.
- Update your marketing materials with the business award logos including: business cards, website, blog, new hire packet, fax cover sheet, brochures, biography, PR releases, and all sales material.
Business Award Checklist: