Marketing and Sales
- Business Card Samples (5)
- Business Letter Samples (17)
- Market Plan Sample (11)
- Market Research (16)
- Sales Success (35)
How to Write a Small Business Marketing Plan: A Step-by-Step Guide
A marketing plan is an essential tool for every small business. Use this step-by-step marketing plan template to identify your marketing goals and create a plan for reaching them.
101 Small Business Marketing Activities
There are thousands of effective small business marketing tactics to promote your products and services. Here is a list of 101 small business marketing ideas to get you started.
Top 5 Bootstrap Marketing Techniques Every Small Business Owner Should Use
If you're looking for ways to cut costs and save money in your business, bootstrap marketing is one way to do it. These five techniques will help you make the most of a small business budget.
The Ultimate Guide to Using Social Media for Small Business
Incorporating social media in your small business can be a very effective and efficient way to promote your business online. These resources tell you exactly what you need to know.
The Ultimate Small Business Conference Guide
Small business conferences offer so many benefits to entrepreneurs. This list of resources will help you prepare for your next event.
5 Ways to Maximize Word of Mouth Marketing
Word of mouth marketing is a powerful and cost effective marketing tool for small businesses. Use these five tips to get clients to refer you and your business to others.
Share Your Small Business Marketing Idea
It may take a little creativity to uncover new small business marketing ideas, and hearing what other business owners do is a great way to spark your creativity. Share your ideas here.
7 Ways to Use Pinterest in Your Small Business
Pinterest introduced a new way to use social media to make connections and generate new interest in your business, products and services. This article shares seven ideas on how small business owners can use Pinterest.
A Guide to Using Facebook for Business
This guide will help you use Facebook for business purposes. Explore the tips, tools and resources provided in this guide to develop a powerful and effective Facebook presence.
5 Tips for Getting Started with Twitter in Your Small Business
If you are ready to begin using Twitter in your small business, there are a few steps you need to take first. This article tells you what you need to know.
Getting Started with Building Your Email Marketing List
Email marketing can be an inexpensive and effective way to reach your target audience. These tips will help you get started building an email marketing list for your small business.
Four Creative Ways to Grow Your Email List
Growing an email marketing list can be challenging for many small business owners. These ideas will inspire you to think about list building in new and creative ways.
5 CAN-SPAM Rules Small Business Owners Need to Understand
The CAN-SPAM Act protects consumers from spam and email abuse. Here is an overview of what you need to know to protect your small business.
5 Tips for Writing a Small Business Owner's Biography
A biography can be a powerful tool for small business owners. These tips will help you write a biography you can use to promote your business and brand.
How to Monitor the Online Reputation of Your Small Business
Tracking your online reputation is importance when it comes to online marketing. These tips will help you stay on top of your reputation and improve your brand's image.
Tools for Tracking Your Online Reputation
Stay on top of your online reputation with this list of tracking and monitoring tools.
Tips for Writing an Elevator Pitch
An elevator pitch or elevator speech can be a powerful tool for a small business owner. Here are nine tips for writing an effective elevator pitch.
How to Find New Clients Through Networking
Small business networking tips that will help you find new clients and expand your business.
How to Become Known for Excellent Customer Service
Excellent customer service is one of the best ways for small businesses to retain clients and get customers to come back. Here are some simple principles to follow to help your company become known for providing excellent customer service.
5 Ways To Handle a Customer Complaint
Customer complaints provide a great opportunity for small business owners. Find out how to handle complaints quickly in order to turn unhappy customers into long-term customers.
How to Write a Unique Selling Proposition
A unique selling proposition (USP) is a statement that succinctly outlines how your business, product or service is different from that of your competition. This four-step exercise will help you write a unique selling proposition for your company, product or service.
7 Email Marketing Services for Your Small Business
Email marketing is a great way for small business owners to talk to their customers. This list of email marketing services will get you started.
What's Your USP?
A USP is a promise you make to your target audience that spells out what is different about your business that makes it the obvious and best choice. What is your USP?
A Marketing Guide for Small Business Startups
If you are starting a small business and are ready to get your feet wet with marketing, this collection of articles will help you plan, implement and develop effective marketing techniques for your startup.
How to Conduct a SWOT Analysis for Your Small Business
An overview of the process involved in conducting a SWOT analysis, including a explanation, questions to ask, tips on how to use the data, and a sample SWOT matrix.
Maximizing Your Small Business Marketing Strategies
How do you know what marketing strategies work and how can they be more effective? Discover how to maximize your marketing strategies.
7 Tips for Getting Started with Social Media for Your Business
Small business owners who haven't gotten started with social media for business might be overwhelmed, intimidated and confused. Here are 7 tips to help you navigate the social media waters in a manageable and effective way.
What Not to Do When Using Social Media for Business
There aren't any set rules when it comes to using social media for business, but there are several actions that are worth avoiding if you want to support your brand online, instead of hurting it. Here is a look at seven of the biggest things to avoid when using social media for business.
Small Business Conference Packing List
Packing for a small business conference isn't just about clothes. This checklist tells you what you need to pack in your suitcase before you head out the door.
5 Questions to Ask Before Registering for a Small Business Conference
Ready to register for a small business conference? These tips will help you choose the best small business conference to attend so you can maximize the benefits.
5 Reasons to Attend Live Small Business Conferences
Small business conferences provide a number of benefits that can't be found through online events. Here are some of the biggest reasons to attend small business conferences, trade shows and other live networking events.
How to Prepare for a Small Business Conference
Getting ready to attend a small business conference? Follow these tips to prepare for the event and get the most out of your time there.
How to Get Value from Small Business Conferences
Small business conferences are packed with opportunities for learning, connecting and growing. Follow these tips to make the most out of the next conference you attend.
Business Card Toolkit for Small Business Owners
Your business card is an extension of your brand, so it's important that it is well-designed, smartly formatted and includes the most important information about your business. These resources will help you make your business card work for your small business.
7 Rules of an Effective Business Card
Follow these seven business card rules so you can make sure your business card is an effective extension of your brand.
Why You Need Paper Business Cards for Your Small Business
Technology may provide alternative ways to share contact information at networking events, but there is no replacement for traditional paper business cards. Here's why.
Small Business Networking Guide
Resources to help you improve your business networking approach, prepare yourself to make the most out of every business networking situation and discover how to make a lasting impression on your clients, customers and professional peers.
Facebook Pages for Business
Learn why you need to create a Facebook page for your business today and how it can help you grow your small business.
10 Point Business Award Marketing Checklist
Business awards represent a marketing method for companies wanting break-through growth. Check out our 10 Point Business Awards Marketing Checklist.
Famous Ad Slogans That Stick
These famous advertising slogans of all time have the common traits of being highly memorable and are tied to a strong benefit. Who can forget these classics?
Mastering the Art of the Five Minute Presentation
The five minute presentation is the most challenging of all presentations to create and deliver. The five minute presentation from an audience perspective is more engaging and less boring than a 30 or 60 minute talk.
Jump Start Your Small Business Marketing
Some soar. Some crash. Others survive. The competitive business environment has been challenging for many companies. What factors contribute to the success of a survivor? The answer is small business marketing.
What is Business Intelligence?
A common question in the business community is "What is business intelligence?" It's not the smarts or I.Q. of business person but the entire process of...
The 5 Cardinal Rules of Terrific PowerPoint Presentations
You can create and deliver a powerful PowerPoint presentation if you understand the five cardinal rules of terrific PowerPoint presentations.
10 Best Practices of Business Networking
Business networking is the process of meeting other people and exchanging resources for mutual gain. Business networking forms the basis of business relationships. Small businesses rely heavily upon effective networking practices to win important investors, customers and partners.
YouTube Your Business With Online Video Ads
Online video advertising and marketing is experiencing rapid growth with the popularity of YouTube. Take your small business marketing to the next level with online video ads.
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
What the small business world doesn't need is another marketing book but what is needed is a simple, hands-on guide to marketing. John Jantsch's Duct Tape Marketing delivers just what the small business crowd needs.
7 Tips to Speak With Ease
Overcome your fears of public speaking and boost your business with these 7 speak with ease tips.
Can Customer Loyalty be Bought?
Loyalty cards and programs have their rewards and pitfalls. With customer loyalty cards and programs reaching a saturation point, how can a small business stand out?
6 Laws of Advertising Success
Small business owners can reap huge rewards by understanding the basic fundamentals of advertising. Gain confidence and better ad results by learning the 6 laws of small business advertising success.
Forgotten Marketing Lesson
How does your business stand out in an over-communicated society with over 30,000 new products introduced a year. Learn the valuable lesson from Sesame Street that will make your company stand above the crowd.
What Color is Your Business?
As a small business owner, you may have a meaningful understanding of the color of money but how about the color of your business? Learn whether the colors of your business put your customers in a buying mood and support a positive image, or create the wrong perception of your company.
Coupons, Contests & Samples Drive Sales for Business
The continued spending by small and large companies on promotional marketing is a clear indication that promos work. Apply promotional marketing to your small business and experience a sales boost.
Break the Resistance of Consumer Buying Behavior
Tackling the buying resistance problem begins with understanding how consumers or companies make buying decisions. The following indicates the buying stages and some marketing and sales methods to break the resistance.
The Power of Corporate Awards Marketing
An overlooked tool in your marketing toolbox is corporate awards or business awards marketing. Marketing consists of many techniques and channels from advertising and direct response to radio and trade shows. Take your small business to new levels by entering corporate awards.
The 10 Commandments of a Great Business Name
Dirty Ernies Paragon Hotel and Fireball Oven Co are actual business names. These companies broke the naming commandment of "avoiding word play dangers." Discover if your business name meets "The 10 Commandments of a Great Business Name."
Science Reveals Customer Service Secrets
Five principles of customer service from the field of behavioral science. New insights into customer service for small business.
Take the 5 Minute Brochure Design Trash Test?
You only get one chance to make a favorable impression with your brochure design. Improve your marketing response rates by taking the 5 minute brochure design trash test.
Show Your Business Heart With Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.
6 Steps To Get "Slightly" Famous
Steven Van Yoder is author of Get Slightly Famous: Become an Celebrity in Your Field and Attract More Business with Less Effort. Learn the 6 key steps to profitable fame.
Become a Recognized Expert
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition.
Marketing From About.com
About.com popular marketing site will provide your business with a full market resource. It's all here from branding, advertising to direct mail and promotions.
Top 10 Most Popular Articles
Top 10 Most Popular Small Business Articles
13 Tips for Delivering a Memorable Presentation
Tips for delivering a memorable presentation that engages your audience and helps to promote your business.
How Disconnecting Fuels Gary Vaynerchuk's Success
Great business tips from Gary Vaynerchuk who first started writing his best-selling business bible Crush It! about five years ago.
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