Definition:
In small business, bootstrapping refers to the process of starting a business, marketing a business, and even growing a business by using limited resources. Entrepreneurs who bootstrap are self-sustaining, using little to no money to start their businesses. They spend only what they absolutely need to spend, and never look to external sources for financial help.
For more on bootstrapping, read How to Bootstrap Your Small Business from the Ground Up.
Examples:
With only $500 at his disposal and no desire to look for outside financing, he knew bootstrapping would be the only way to get his startup off the ground.
