Question: What are the costs of business blogs?
Answer: Creating a business blog does not require thousands of dollars and a web design team. Many blog software programs are free or low cost. Blogging is an affordable solution to small businesses and free agents. The biggest cost will be the time commitment.
Treat this as an investment in your marketing. If you spend 10% time cold calling and 5% at trade shows, then set aside 10% or more of your sales and marketing time to learn and maximize this new marketing channel. Learn the skills of basic search engine optimization and content management to get the best return on investment for your blog.
