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What is a business blog?

By Darrell Zahorsky, About.com

Question: What is a business blog?
Answer:

The typical definition of a blog according to Pyra Labs, Blogger is "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like a what's new page or a journal." But a blog especially a blog for business encompasses much more.

A blog is a form of web communication allowing companies of all sizes to reach new audiences and build a loyal web following. Blogging software is the first true easy to use solution for small business and free agents allowing one to create, publish, manage, share, and syndicate communications to new and existing customers.

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