Definition: A phrase used in the business world that refers to starting and running a business with no or little capital. This approach requires a large amount of creativity and ideas to bring in money quickly and run a low cost operation. The bootstrap is a strap on the back of the boot for leverage to pull the boot on, in business this is creating leverage from a small start.

Also Known As: "Pull yourself up by your bootstraps"

Examples: John's computer consulting company was started by bootstrapping.

Common Misspellings: none

Related Resources:

Advertising
Resources to low cost advertising and public relations.

Sesame Street Lesson
Learn how to have your business stand out in a crowded marketplace.

Elsewhere on the Web:

Strategies for Successful Bootstrapping
1000ventures.com lists bootstrapping options for business development and reducing capital needs.

<Back to Last Page>     <Full Glossary>