Sales Success for Small Business

Articles Index

Ten Trade Show Exhibit Best Practices
Is now a good time to spend on trade shows? With overall economic and business activity at a stand still, trade shows attendance and exhibits may be down. However, much like the stock market, the best opportunities can be at the bottom.

Myths of Sales Prospecting
Sales prospecting done right can have a huge impact on your sales revenue. It doesn't take great courage to deal with the fear of rejection during prospecting. Just an open mind to challenge the old school of sales and the myths of prospecting.

Sales Strategy Creates a Competitive Advantage
In today's economy, big and small businesses are seeking every opportunity to win sales through competitive advantages. Smart small business owners know a sales strategy can create a competitive advantage.

The Forgotten Sesame Street Marketing Concept
It is a lesson taught for decades and helped shape our children's minds but it is the most forgotten lesson on the small business landscape today. Apply this one lesson to your business and watch your sales soar.

Consultant's Crack the Billable Hour Ceiling
No matter what type of business you're in, you can use intellectual property to crack the billable hours ceiling. Here are just some of the ways to start tapping into this resource today.

Selling Strategy to Reach Big Corporations
Selling your services to big corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term.

Top Five Traits You Gotta Have to Sell
To understand the valuable qualities in selling, I asked experts and business owners what characteristics allow a salesperson to transcend the trite.

Show Your Business Heart With Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.

Dr. Seuss's Selling Technique
Learn the secrets of Dr. Seusus's selling technique and build your sales. Most people have read the Dr. Seuss tale "Green Eggs & Ham", either as kids or to their children. What is interesting is the relevance this story has to selling.