Business Opportunity: Music Education Budget Cuts Creates Opportunity
Many business opportunities often arise from times of crisis or regulatory changes. Witness the cuts in funding to music programs in schools throughout the U.S. All over America, schools are facing budget cuts to non-academic programs such as music. According to the The American Music Conference, "...up to 28 million American students do not receive an adequate music education."
This crisis has created a growing market for childhood music education companies, like Kindermusik International and Musikgarten. And for the growing 5,000 membership of certified music therapists at the American Music Therapy Association.
Driving Forces: The media frenzy and public interest around the "Mozart Effect" revealing how higher brain function is enhanced by music at an early age has left a positive impression of music on parents. Along with the recent music education cuts in school districts, the music therapy business receives a high note.
Risks: The cut backs in funding to school music programs may strike a chord in parents to push for change. Grass-roots organization, the Music Education Coalition, has created a website called SupportMusic.com, for advocates to fight the funding cuts. It's best to diversify marketing to areas like health-related music therapy.
Resources:
American Music Therapy Association
Continue to page 4: Unlimited Demand for In-Home Care
