Advertising and Public Relations

Articles Index

7 Sure-Fire Ways to Build Your Referral Business
Referred leads offer a 60 percent close ratio for your small business. Learn how to optimize your customer referrals to your company.

A Magic Box and Email Marketing
Small business is jumping on the affordable email marketing bandwagon. Combine your email marketing newsletter with a "magic box" for a sales campaign you'll never forget

Creating Powerful Promotional Marketing
Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. Is your small business promotional marketing ready?

What Color is Your Business?
Learn if the colors of your business puts your customers in a buying mood and supports a positive image of your company or do your colors create the wrong perception?

Does Your Business Card Pass the Trash Test?
Reach in your wallet and pull out your business card. Learn if your business card will pass the business card test or be trashed.

The 6 Laws of Small Business Advertising Success
Small business owners can reap huge rewards by understanding the basic fundamentals of advertising. Gain confidence and better ad results by learning the 6 laws of small business advertising success.

Make Your Trade Show Exhibit Successful
The key to great trade show exhibiting is marketing. Learn to avoid exhibitors' mistakes and increase your chances for a successful trade show exhibit.

6 Steps To Get "Slightly" Famous
Steven Van Yoder is author of Get Slightly Famous: Become an Celebrity in Your Field and Attract More Business with Less Effort. Learn the 6 key steps to profitable fame.