Your customers may not be right every single time, but they do need to feel listened to and valued if they are to remain customers for the long-term. It's never easy to field complaints from your customers, but a customer who complains is one who wants to continue to buy from you. He or she is simply giving you the clues you need to serve them better.
The tips in today's feature article will help you turn a customer complaint into a better experience for your customer, an opportunity to improve your business, and a worthwhile learning experience for you.
5 Ways to Handle a Customer Complaint
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The ability to write well is one of the most valuable skills you can have as a small business owner. From proposals, to letters, to simple email communication, you probably write more than you even realize in your small business. Poor writing skills can make it difficult for you to get your message across; poor writing can even hurt your business and your brand.
If you need a refresher on business writing, today's feature article will come in handy. Learn how you can improve your business writing skills so you can get your message across effectively and professionally every time, in every type of business writing.
7 Ways to Improve Your Business Writing
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Saturday, November 30 is Small Business Saturday, a day dedicated to supporting local small businesses. Set in between Black Friday and Cyber Monday, two days notorious for shopping and great deals, Small Business Saturday is the perfect day to get out into your community and support local businesses.
As a small business owner, there are a lot of ways you can participate in and benefit from Small Business Saturday. Here is a list of things you can do to gear up for the event:
- Read this article that will help you benefit from Small Business Saturday - Need some inspiration as you prepare for Small Business Saturday? Here is a list of ways to get involved, even if you have a home-based business.
- Like Small Business Saturday on Facebook - Join the growing number of supports, connect with other business owners and promote your business on Facebook.
- Print in-store signage - Download and print a professional Small Business Saturday sign for your store.
- Join a neighborhood circle - Share advice with other business owners in your community.
Happy Small Business Saturday!
Logo © American Express
We're getting close to the end of the year, and that means it's almost time to close out your books. Hopefully, you have been working with a bookkeeper or an accountant all year, so this process will be streamlined and painless for you. But either way, there are some things to think about, questions to ask, and possibly steps to take before we wrap up 2013.
Today's feature article includes seven tips for getting the most out of your business finances this year. With just a few weeks left in the year, now is the time to take action so it counts for 2013, so don't wait!
7 Year-End Tax Tips for Small Business
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Email marketing is an inexpensive marketing activity that can be very effective when done well. Whether you send e-newsletters, discounts, company updates or other types of emails, it all starts with an email marketing list.
There are a lot of factors to consider when it comes to email marketing, from how to collect addresses, to CAN-SPAM Act compliance, to engaging your audience. Today's feature article provides tips for building an email marketing list for your small business.
Getting Started with Building Your Email Marketing List
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If you have a small business and are exploring using online marketing to promote your products and services, you have most likely thought about starting a blog. In many cases, a blog is an excellent way to build an audience, boost website traffic and generate leads. But it's not a universal solution for every small business.
Before you decide to launch a blog, consider these signs that a blog may not be the right thing for your business:
- You can't commit to writing posts on a consistent basis.
- You don't have time to manage the blog (comments, spam, updates, etc.), or a budget that would allow you to outsource the work.
- Your target audience isn't typically online.
- You don't have any idea what you would write about that would appeal to your target audience.
If those signs aren't true for you, there are several reasons why a small business blog can be good for your business. Today's feature article lists five reasons you may want to start a business blog.
Top 5 Reasons You Should Start a Business Blog
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We have officially arrived in the holiday season, and it's time to start shopping!
If you are looking for a gift idea for a client, your employees, or a fellow small business owner, this list is sure to get you on the right track. It includes 101 gift ideas for every small business recipient on your list. You can even use this for inspiration as you make your own wish list for the holidays.
There is something for everyone, including: client gifts, employee gifts, tech gifts, gifts for travelers, practical gifts, luxury gifts, gifts for home office workers, and business books. Get your holiday shopping started today!
101 Small Business Gift Ideas for Every Entrepreneur on Your List
More Business Gift Ideas:
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We all use technology in our businesses. It's second nature; technology is so ingrained in our lives that you may not even think about it much as you go about your day-to-day responsibilities. But you would certainly notice if it were to be taken away!
Technology comes with a lot of perks for small business owners -- the ability to keep costs down, reach more potential customers, and streamline operations. And because it changes regularly, new ways to use technology are constantly popping up.
Today's feature article provides a collection of ways small business owners can use technology. As you review the list, brainstorm how you may be able to incorporate technology into your business to save time and money.
33 Ways to Use Technology in Your Small Business
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There is a time and a place for a traditional business plan. If you need one (you're applying for a loan, pitching to investors, or prepping your business for sale), then there is no cutting corners. You need to put in the time to create the type of document that your audience expects to see.
But if you don't fall into any of those groups, or if you're just at the very early stages and are not quite ready to go full throttle with in-depth planning, you can create a working plan in just a few relatively painless hours.
Today's feature article walks you though a streamlined business planning process that will give you a document you can use as the first step of a more traditional plan. In many cases, the resulting document can also serve as your working business plan that will help you get your new business off the ground. So set aside a few hours and give it a try!
How to Write a Simple Business Plan
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I don't know many small business owners who wouldn't like to cut expenses, especially if they could do it without making major sacrifices. That's one of the reasons I love the idea of bootstrapping. It's all about being creative enough to figure out ways to do things that cost less but still have a big impact in your business.
A bootstrapped approach can be something you do across many different areas of your business, or it can be a targeted way to reduce one line item on your budget. Either way, if you are able to master bootstrapping, you can save money in your small business.
Today's feature article includes some resources that will help you bootstrap your small business and increase your bottom line.
How to Bootstrap Your Small Business from the Ground Up
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