There are several different plans that you need when you start a business, a business plan and a marketing plan are arguably the two most important. Within those two comprehensive plans, however, there are a number of supporting tools that can be extremely useful on their own.
Today's feature post focuses on one of these powerful small business tools -- a SWOT Analysis. It won't take you a lot of time to work through it (you may be surprised what you discover in 15 minutes!), and can help you refocus on your priorities.
How to Conduct a SWOT Analysis for Your Small Business