Marketing is all about trial and error. You need to test certain marketing activities, measure the effectiveness, consider the return on investment (for both time and money!), and then decide if a certain activity is worth repeating. It takes time to identify the best marketing activities for your business, but when you follow a consistent process like this, you will be able to remain flexible and adjust your activities as both your business and your audience changes.
When trying to identify the best marketing activities for your business, it can be helpful to start with a lot of options. This can spark new ideas and help you think in a marketing mindset. Today's feature article includes 101 small business marketing ideas to get you started.
101 Small Business Marketing Ideas
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