Your business name is one of the most important parts of your brand. Choosing the wrong name can hurt your potential for success. That's why it's so important to take time to explore your business name options when you're just starting your business.
You may not know there are several steps in the business naming process to consider, from checking for registered trademarks, to checking for domain name availability. Today's feature article tells you what you need to know and walks you through five best practices for choosing the perfect name for your small business.
Feature Article:
How to Name a Business

I have written extensively on this topic for cleaning service businesses which I consult. Word play is a fun way to come up with a business name as long as you take into consideration all other important factors. A funny names is great, but you must be careful not to offend. You also want to consider if you are going to sell the business one day. You can read more here – http://www.start-cleaning-business.com/cleaning-business-names.html
I recommend one of the most complete tools online for naming. It supports your naming process and helps with a lot of international stuff (language verification etc), domain look up, decomposition of your name and more.