If you have a small business and are exploring using online marketing to promote your products and services, you have most likely thought about starting a blog. In many cases, a blog is an excellent way to build an audience, boost website traffic and generate leads. But it's not a universal solution for every small business.
Before you decide to launch a blog, consider these signs that a blog may not be the right thing for your business:
- You can't commit to writing posts on a consistent basis.
- You don't have time to manage the blog (comments, spam, updates, etc.), or a budget that would allow you to outsource the work.
- You target audience isn't typically online.
- You don't have any idea what you would write about that would appeal to your target audience.
If those signs aren't true for you, there are several reasons why a small business blog can be good for your business. Today's feature article lists five reasons you may want to start a business blog.
Top 5 Reasons You Should Start a Business Blog
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