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Alyssa Gregory

How to Build an Email Marketing List

By , About.com GuideMay 31, 2012

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email personEmail marketing is an inexpensive marketing activity that can be very effective when done well. Whether you send e-newsletters, discounts, company updates or other types of emails, it all starts with an email marketing list.

There are a lot of factors to consider when it comes to email marketing, from how to collect addresses, to CAN-SPAM Act compliance, to engaging your audience. Today's feature article provides tips for building an email marketing list for your small business.

Feature Article:
Getting Started with Building Your Email Marketing List

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