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Alyssa Gregory

QR Codes: 5 Must-Read Resources for Business Users

By , About.com GuideAugust 5, 2011

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QR (Quick Response) codes are two-dimensional barcodes that are encoded with text, URLs or other data. When scanned with a barcode reader on a smartphone or computer, a QR code will activate the embedded data by opening a link to a website, connecting to a specific app, or initiating another activity.

An example of a QR code is shown here. Scanning the image with a barcode reader will bring you to this site's homepage.

QR codes are not new on the marketing scene, and tech-savvy small businesses have been busy testing out how they can use the codes to connect to their audiences in a new way. In fact, there are a number of ways you can use QR codes in your own business.

I compiled a list of QR code resources that will help you understand QR codes, explore how small businesses are using them, and provide some best practices if you're ready to add QR codes to your own marketing toolbox.

Five QR Code Resources:

  1. 5 Ways to Get Started with QR Code Marketing, Entrepreneur
  2. How QR Codes Can Grow Your Business, Social Media Examiner
  3. QR Code Best Practices, Marketing on About.com
  4. How to Create Your Own QR Codes, Mashable
  5. 13 Creative Ways to Use QR Codes for Marketing, Fast Company
Comments
November 10, 2011 at 10:33 pm
(1) Elean :

Hey Alyssa~thanks for sharing with us such wonderful resources, I’d like to share with you my favorite barcode generator I’ve been using ~
This is a free online QR code generator~it’s easy and great~

http://generator.onbarcode.com/online-qr-code-barcode-generator.aspx

And the barcode generator for .NET~
http://onbarcode.com/products/net_barcode/

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