Technology has effectively broken down barriers that used to be giant hurdles for small business owners. Think about it. Today, we communicate quicker and more efficiently, have easy access to an abundance of information, and can do a lot more with limited resources.
I am a technology-lover, and I am often testing out new apps, tools and software that can streamline life and work for small business owners. But there are some areas where I am just not ready to let go of tradition. Business cards are one of these areas.
Yes, to Business Cards
Although it may change in the near future, most professionals are still expected to have a business card to round out introductions and exchange at first meetings. Plus, when it comes to face-to-face networking, there is a tremendous power in the physical act of handing a business card to someone you just met...and knowing that a technology glitch will not prevent your information from being retrievable later.
Assuming your business card is also memorable and successfully communicates your brand, it can continue to make an impact long after that first meeting. The contact you just met may pause to make notes on the back of your business card after you walk away. Then, he or she will hold your brand-representing business card again after returning home and beginning to review contacts made. That's a lot of power for a small paper card.
The other side of the issue is that some consider the business card a thing of the past. Read the article, The Business Card Is Dead, Long Live the Business Card, on the Harvard Business Review. The author explains that she has seen that "the business card is the badge of the outsider," and how she'd outed herself as a "square" by handing out a business card at an event she attended. There are some good discussions in the comments of that post that hit on both sides of the issue.
I want to hear what you think. Do you think business cards are still useful or are they being replaced by newer ways to share contact information? Vote in the poll, and if you have more to say, share it in the comments below.