It seems that Twitter is one of those things that most people either love or hate. I'm in the first group and frequently talk about the benefits, particularly for small business owners and those interested in networking and expanding their circle of online connections.
In my experience, there are many reasons to use Twitter. Some are obvious -- networking, promoting your business, providing customer service, sharing information. But some of the benefits are unexpected. Here are three reasons to use Twitter that you may not have thought of.
Twitter can inspire you to try something new.
Every day, I see at least one tweet that brings me to a website I've never been to, shares a perspective I never thought of, or inspires me in some other way to do something I've never done before. It's a great reminder of everything I don't know!
You can use Twitter to conduct research.
If you are looking for specific information, using the Twitter search function, or posting a tweet that calls for individual input, can quickly help you find the information you're looking for or point you in a new, useful direction.
Twitter is an excellent way to work downtime into your day.
There is no replacement for real human contact, but for those of us who work virtually, Twitter can be the perfect virtual water cooler to break up the monotony in the day. Whether you like humor, news, gossip or chit-chat, you can find just about anything on Twitter.