A focus group is when members of a target market are brought together to experience something and share their feedback with a moderator.
Focus groups are a powerful method for conducting market research, but many times they're considered "big" business activities. This is a misconception. Small businesses can get just as much value out of a focus group as any of the big guys.
But how do you know if a focus group is right for your business? Some signs may be that you're entering a new market, struggling with collecting meaningful data from other research activities, or you want to get a peek at your target market's motivation.
To get started exploring if a focus group is the right market research activity for your business, learn the basics about focus groups, and explore the benefits and the disadvantages of conducting one.
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