In prosperous times, gifting your customers during the holidays doesn't require a second thought. This year more companies are being conscious of spending money on customer gifts. According to American Express Open Small Business Holiday Monitor, almost 70% of business owners don't believe the worst of the recession is over and nearly six in ten entrepreneurs (57%) say the economic downturn has changed their holiday gift giving behavior. Yet, 10% of those surveyed planned to increase customer gift spending this year.
With less holiday edibles and gifts for staff, sending corporate gifts can be an inexpensive means to stand out from the competition in tough times and show your clients you really value their business.
You can give a really nice gift to your customers that also doubles as a promotional item. Just a thought.
Customer gifts don’t have to cost much to matter. In the past we have given (and also received) small gift cards for local coffee shops and for a gift that doubles as a promotional offer we have given keychains engraved with the company’s name. It is important to show our appreciation during the holidays.