Resources such as time and money are in tight supply for most start ups and existing small businesses. These constraints often mean the difference between expanding into new markets or struggling to survive. However, it doesn't have to be that way. Small business is a community of like minded business owners. One of the best means to expand your business is to partner up with similar or complementary businesses.
Business partnerships and joint ventures offer a means for businesses to pool resources and grow business. Additional benefits include:
- exposure to larger shared customer base
- decreased marketing costs
- utilize the talents of others
What disadvantages can you name?
Intresting read.