Shoppers in this current economic climate are looking for bargains. The recession is driving coupon usage by droves with over 1.6 billion coupons redeemed in the first half of 2009. According to Todd Hale, Senior Vice President, Consumer and Shopping Insights for Nielsen, "“More consumers are looking for value and lower prices as retailers and manufacturers are distributing more coupons and making it easier for consumers to leverage technology to access coupons they want with less effort.”
The use of online coupon distribution has created opportunities for coupon promotional marketing and even spun off growth of online coupon sites. Coupon Cabin of Hoffman Estates, IL provides online shoppers with the coupon codes for discounts and deals. With revenue in the millions and a recent rank as an Inc. 500 fast growth company, Coupon Cabin is riding the few waves of opportunity in this economy.