Secrets of Branding Success: D’Oh! Yourself

A catchy slogan or tagline can help a business create instant brand recognition. One of the most unforgettable catchphrases is none other than "d'oh". The Homer Simpson phrase was voted as a T.V. all-time favorite by a recent poll from thebabywebsite.com.

More than a simple form of entertainment, The Simpsons offers us valuable business lessons including D’Oh! Yourself. Who can forget the funny, catch-phrase of Homer when things go wrong? So powerful is the expression that 20th Century Fox applied for trademark protection.

Every small business vying for attention in today’s information glut society can use a memorable phrase to stand out. Jim Cramer of CNBC’s Mad Money uses the term, “Boo-Yah” referring to “are you ready to make some money?” Taco Bell’s “Think Outside the Bun” promotes Mexican Food. A good catch-phrase can make you unforgettable. - from Woo-Hoo! 5 Business Lessons from The Simpsons