It was a product with a small limited market but it only took 4 words to transform the business and create an entirely new market. Over 50 years ago, while working against a tight deadline, copywriter Frances Gerety, said in a company release "Dog tired, I put my head down and said, 'Please God, send me a line'," then she wrote, "A Diamond is Forever."
The ad campaign of diamond company DeBeers taught countless businesses the power of an ad slogan. This award winning famous advertising slogan of all-time took a colorless rock and positioned it as a timeless, romantic gift.
Customer service is one of the most powerful means of retaining happy recurring customers. Offering incentive programs, customer loyalty programs, and sales incentives is another powerful way to build a powerful customer relationship while branding your company as a success.
This is really incredible what DeBeers has achieved. Don’t you wish that you bought bunch of diamonds 50 years ago? Incredible!