Do Not Call List Survival

The government do not call registry has benefited consumers from receiving unwanted sales calls during all hours of the day. The cold calling tactic of the sales process has been forever changed and a growing challenge for business. The risk of calling a registered number can cost a business up to $11,000 in violation fines.

New rules have been added this summer, barring prerecorded sales messaging without consent and changes to measuring the maximum permissible level of call abandonment. Businesses have to ensure their telemarketing lists are clean or have some form of protection from calling a registered number. This can be challenge for a small business. There are several methods to beating the do not call list blues including getting referrals, using local search engine marketing or utilizing new technologies.

Dean Garfinkel, CEO of Compliance Systems Corporation, states some of the challenges businesses face is, “43 states have DNC legislation and the Federal Registry currently has more than 165 million numbers on file. While the cost and effort involved in implementing a DNC solution, training personnel on company policy, and constantly cleansing target market lists can be daunting, the chances of dialing suspect numbers without a foolproof solution in place remains high.” Garfinkel company provides a service called TeleBlock to block restricted numbers.

Regardless of the method used to run your sales process with certain roadblocks, an agile business can adapt and will try new tactics for breaking through the barriers.