Holiday Business Greeting Cards: Expense or Loyalty Builder?

Should you or shouldn't you? That's a question to ask this year when it comes time to send your customers a holiday greeting card. No doubt, you have focused your business gaze on cost-cutting measures and the bottom line but should this expense be eliminated from this year's market budget?

It's easy to dismiss the impact a holiday business greeting card can have in times like these. Corporate gift buying may be out of the question but holiday cards are a smaller expense. Think about it for a minute. Your customers today have so far made a decision to stick with your business and are remaining loyal. A personalized thank you note or greeting card can simply say to clients how much you really appreciate their business.

A Hallmark Business Expression survey found 78 percent of respondents receive holiday cards from businesses and half of those recipients are more likely to do future business with a company that sends holiday greeting cards. An act of appreciation can keep you on the top of the mind of your most loyal customers.