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Darrell's Small Business Info Blog

By Darrell Zahorsky, About.com Guide to Small Business Info since 2002

Prepare Your Small Business for Deflation

Sunday October 26, 2008

The dreaded D-word has recently garnered attention in the media and blogs. Deflation can seem like a good thing as prices drop to low levels. However for business, a spiraling price drop can quickly erode profitability and put you out-of-business.

Is the U.S. and globally markets heading for a deflationary period?

In this past week's Wall Street Journal article, Amid Pressing Problems, Threat of Deflation Looms, Paul Ashworth, chief U.S. economist at Capital Economics stated:

"Pretty much everything points toward deflation. The only thing you can hope is that the prompt action of policy makers can maybe head this off first."

While the majority of economists peg the possibility of deflation as remote, small business shouldn't ignore the scenario. It's time for small business to cast a gaze towards taking deflationary measures. Times may be tough, but opportunity can be just around the corner. Learn to accept the challenges of today and prepare for tomorrow.

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