Small Business Opportunity: Brain Fitness 2.0

Over 20 years ago, I investigated a mind-brain center business opportunity geared towards helping people achieve states of relaxation and heightened performance through floatation tanks and other meditative tools. The early take on this emerging business was the brain was the last universe to explore and there would be a surge in brain fitness following the general fitness craze.

The industry never took off (thankfully, my business exploration determined the timing was way too early) until now.

Brain fitness 2.0 moves beyond the memory tips and flotation devices of yesteryear, into the realm of mind software, brainceuticals and cognitive training. The U.S. brain software market has grown from zero to $225 million last year, according to consulting business SharpBrains. What is driving this growing interest in the 3 lb. universe?

The scientific theory of your brain not being able to grow new cells has been challenged by neuroplasicity. New research shows brain cells can re-grow and new connections established at any age. SharpBrains founder was quoted in the New York Times brain article, stating a 50% annual growth rate and $2 billion market by 2015. Money is being poured into this burgeoning market from corporations, government and investors.

This business opportunity is impact by several trends including an aging baby boom population who will go kicking and screaming into old age, a youth market in a competitive academic life and a society overwhelmed by information overload. Brain fitness has the potential to be a welcomed business to the over stressed student or forgetful senior.