Snip & Save Marketing

If you're looking for an effective marketing promotion on a tight budget, look no further than coupons. Coupons are hot. With the recent slowing economy, more and more consumers are shopping wise with coupon clipping or online coupon promotions. According to HitWise, the weekly share of U.S. visits to a custom category of coupon websites have increased 56 percent for the week ending June 6, 2008, as compared to the same week last year.

When you think of coupons, you probably think of targeting the price conscious consumer. Nothing could be further from the truth in coupon marketing. Coupon-research firm CMS Inc, reports the top users are highly educated and typically make over $150,000 household income. So before you dismiss using coupon promotional marketing, remember everybody is looking for a deal now days.