The 4 Skills for Innovation & Creativity in Business
Monday July 21, 2008
In good times and bad, what keeps a business going is the ability to think outside the box and not be tied down by convention. Coming up with small innovations such as low budget marketing tactic or innovative pricing strategy isn't just for entrepreneurs with high creativity. The seeds of creativity and innovation exist in all of us. Robert Epstein, author of The Big Book of Creativity Games, recently discussed in Scientific American Mind the four skills of creativity. You need to build these skills to master innovation and creativity in your business:
- Capturing: Good ideas can strike at anytime and be quickly forgotten. Have a simple system such as a note pad to capture your brainstorms.
- Surrounding: Epstein says to surround yourself with interesting social and physical environments to foster new ideas.
- Challenging: Having tough problems to solve provides you with the interconnections for new ideas.
- Broadening: Learning new things and broadening your knowledge can have an impact on your creativity.
Comments
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Being creative in business is essential. Thinking outside of the box is certainly not easy and requires hard work. The internet really opens up the possibility of ideas to happen. There is so much great stuff on the internet to help your business.
Brian