Prior to the attention-draining capacity of the Internet, companies used taglines or slogans as a integral part of branding. It's difficult to forget the most memorable taglines of yesteryear including:
- "It’s not nice to fool Mother Nature." - Chiffon Margarine
- "When EF Hutton talks, people listen." - EF Hutton
- "Hey, Mikey...he likes it!" - Life Cereal
"Whether an attempt to burnish one's image by harkening back to better days, capitalize on boomer nostalgia, or tacitly admit to diminishing creativity, the dusting off of old taglines has accelerated in recent years," according to Gregory Solman of Adweek.
Although big companies are now realizing the power of taglines again, smaller businesses have used the creative flair of a simple tagline to cut through the clutter of all the current noise. Some great taglines on the Web are LifeHacker: Don’t live to geek, geek to live! and Go Fug Yourself: Fugly is the new pretty.